Give your child a great start in life.

Science shows that 80% of brain growth happens by the age of three! Beginning from birth, young brains develop like little muscles, getting bigger and stronger the more you and your family interact with your child.

The Basics are five fun, simple, and powerful ways to help all our children aged 0-3 grow to be happy and smart.

Boost your child's learning 
with Basics Insights

Basics Insights is a text messaging program that helps families put The Basics Principles into action. Each week, until your child turns three, caregivers will receive two science-based messages with a fact and suggested activity linked to one of the principles.

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Learn and Grow with The Basics:  Things To Do Today

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The Five to Thrive

Maximize Love and Manage Stress

to stay emotionally present for your child. Your support strengthens their emotional health and self-control skills.

Talk, Sing, and Point

to boost your child’s language development and knowledge of the world.

Count, Group, and Compare

to help your child make sense of the numbers and categories all around them.

Explore Through Movement and Play

to encourage curiosity, discovery, and a healthy body.

Read and Discuss Stories

to build your child’s knowledge, reasoning, and early literacy skills.

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